They say a true Parisian woman can size you up from your head to your shoes and back up again in milliseconds, so fast that most people wonât even notice âthe lookâ. If judgment calls are made just by passing someone in the street, imagine the reaction to a clumsy elevator pitch.
If there could be anything worse than the largest ever recorded outbreak of this severe form of listeriosis globally, it could only be the way it has been communicated. In fact, from a crisis communications perspective, the killer polony scandal can be used as a case study of how NOT to respond to an unfolding tragedy of such mammoth proportions.
OK. So youâve learned the basics of how to deal with the media. And you think youâre ready. The fact is â youâre not. When last did you go through rigorous Media Skills Training? A few years ago? And was it a rather dull PowerPoint presentation with a handy guide book thrown in for good measure?
